Better research. Better content. Better marketing.
By Torbjørn Flensted, last updated 21. June 2017.
StoryBase is a powerful marketing tool, a reverse search engine that accurately reveals how people search on the internet. Its power lies in its ability to let you know what your potential customers want, what their challenges are, and who they are. StoryBase lets you discover and provide that perfect sweet spot of relevant content that has the power to influence their choices.
Behind every search on the internet is a desire to gain knowledge and thereby achieve more in life. As people enter their online search queries, they open up and are most receptive to new thoughts and ideas. Possessing the knowledge of what they are seeking and gaining the capacity to grab their attention in that split second is what StoryBase is all about. With it, you can establish your online authority and effectively influence potential customers toward purchasing your products, services, or solutions.
It all starts with a digital brainstorm.
StoryBase lets you access peoples queries and see their exact phrasings and the related topics they’re interested in, so you can map precisely how your potential customers seek knowledge. This reveals, in their natural language, what they’re most eager to know and learn, allowing you to get your message through by creating content maps and building content around what they want and seek.
Compelling answers to your customers’ questions.
With your potential customers’ most pressing questions on any topic in hand, you can provide valid and trustworthy answers and solutions in your blog posts, videos, articles, and marketing materials, strengthening your credibility as a brand. Getting potential customers to see your brand as a source of know-how can turn them into valuable customers in the future.
Build buyer personas and turn website visitors into customers.
See detailed demographics of those interested in your topic. With knowledge of the specifics of their lives, you have the power to create better and more engaging content that appeals to your potential customers. Their search questions, combined with their age and gender profiles, reveal who they are as real people—what they want, what they feel and fear, and what they hope to become. With the resources provided by StoryBase, you’re able to speak right to their hearts.
Grow organically with StoryBase
When you create compelling content that your potential customers want and seek out, you’re a thousand miles closer to being discovered by them. StoryBase becomes your most valuable tool for gaining insight into your potential customers’ thinking, for creating better and more targeted content, and for growing your business organically.